In a world where screen time often wins out over outdoor play, the importance of kids in sports can’t be overstated. Participation in youth athletics helps build confidence, teamwork, resilience, discipline, and a sense of belonging. Through sports such as hockey, kids learn how to work with others, how to face challenges, and how to handle both success and failure. These experiences help shape their confidence and build their character.
For many families, the cost of registration fees, equipment, and transportation can create significant barriers to participation. Without access, kids miss out on the chance to develop these important skills. They also miss out on the crucial sense of community and belonging that comes from being part of a team.
Programs like Every Kid Deserves a Shot aim to change that. This initiative from the Edmonton Oilers Community Foundation works to ensure that more kids across Central and Northern Alberta have access to the benefits of hockey, regardless of their family’s financial situation. By offering financial support, the program opens doors for kids who might otherwise miss out. The initiative emphasizes how vital sports can be for children’s emotional and social development. Beyond physical skills, it teaches them how to collaborate, communicate, lead, and share responsibilities.
The program supports diverse opportunities, including entry-level hockey, girls’ hockey, inclusion programs for children with disabilities, and community partnerships that give kids the tools to grow both on and off the ice. Since its launch, the Edmonton Oilers Community Foundation has already inspired over 75,000 kids through this program, invested over $14 million in the community, and committed millions more in funding by 2030.
Programs like this are crucial because they ensure equal access, offering every child the chance to grow through sports. Sports participation teaches kids how to navigate triumph and disappointment with grace, make lifelong friends, and be part of something bigger than themselves. Through the Edmonton Oilers Community Foundation’s Every Kid Deserves a Shot program, doors open to new opportunities and barriers are removed so that the benefits of sports are available to all kids. By giving kids a sense of belonging and the chance to form lasting friendships, we help ensure that all kids can learn and grow in a safe and supportive environment. In turn, we build stronger communities where every child has the opportunity to thrive.




