Blake Lively to Launch New Lifestyle Brand

Blake Lively, the 26-year-old star of Gossip Girl, has announced her plans to launch a lifestyle brand in the upcoming months. Though many are drawing parallels between Lively’s new business and Gwyneth Paltrow’s newsletter “Goop”, the latter has earned a less-than-perfect reputation while Lively is off to a fresh start.

“I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting,” she said in an interview. “Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”

“The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that,” Lively explained.”

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She also discussed her decision to take a break from her acting career. “A lot has changed for me in the last year. I got married, I finished ‘Gossip Girl’ after six years, I had my first break in a while and I’ve been working on this company … it has been nice to have a separation from my show.”

Lively has already begun to cultivate her new lifestyle reputation by showing off her cooking skills at the Bedford Post Inn kitchen. She shared that she has also worked at the upscale restaurant Per Se, where she impressed the other professionals.

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