Author: James Fishman

It may be shocking to hear this but…global ice cream sales have actually seen a dramatic drop lately. Last year, ice cream sales across the world totaled 13 billion liters while in 2015 they totaled 15.6 billion litres.

Why the difference? Market experts are hypothesizing that it’s because of the growing health concern that people have around the world. As Alex Beckett, the global food and drink analyst at Mintel, said “More people are aware of the sugar content of food they are eating now. They are going into the ice cream chiller with their diet in mind. While the industry is very competitive, prices have also had to go up due to cost hikes. People are eating less ice cream but when they do buy it, they want the good stuff – for example gelatos or Magnums.”

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Interestingly, China is the largest ice cream consumer with sales at 4.3 billion litres in 2016. The per capita consumption, however, is larger is Norway where they ate 9.8 litres per person last year.

In a fascinating study of almost 54,000 people from 2003 to 2014, researchers at the Harvard T.H. Chan School of Public Health found that teenagers aren’t just making you crazy about their sleep patterns in order to make you crazy. They actually have a different need for sleep than do adults. Their body clock makes them ready to go to sleep at about 12:30am and ready to then wake up at about 8:30am. For 60 year olds, in contrast, it’s 11pm to sleep and 7am to rise.

It is currently unknown why teenagers are better off with these sleep patterns; the patterns are seen to change at about 19.

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The research has been published in the journal PLOS One. As the researchers explained, ‘The timing for optimal sleep can be as different as 10 hours among individuals, meaning that opposite chronotypes could share a bed without knowing that they do. What chronotype you are, is influenced by age and gender – on average, older people are earlier chronotypes than younger people and women are earlier chronotypes than men during the first half of their lives.’

Most people have noticed more robust size models on the runways and in magazines than ever before. Now, research shows that these models just might be helping our psyches. Women experience a boost in their mental health after seeing a larger model compared to when they see underweight ones according to Florida State University and their recent research published in the journal Communication Monographs.

As Russell Clayton, the lead author of the study said, “We found overwhelmingly that there is a clear psychological advantage when the media shows more realistic body types than the traditional thin model.”

The researchers recruited 49 women who wanted to lose weight and showed them images of thin, average and larger fashion models on a TV screen. The researchers then looked at their pshycho-physological response (the interplay between the mind and the body). The women, not surprisingly, expressed less body satisfaction when they saw the thin models and they paid less attention to the thinner models. When they viewed the larger models, they felt more satisfied with their own looks.
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Jessica Ridgway, an assistant professor who worked on the study said, “Women made fewer social comparisons, felt increased body satisfaction, paid more attention to and remembered average and plus-size models. Therefore, it might be a useful persuasive strategy for media producers to employ plus-size models if the goal of the campaign is to capture attention while also promoting body positivity.”