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You Light Up My Life…Says Philips with Its New Light Bulb

Yesterday, for Earth Day, Philips unveiled a new light bulb that is lighting up the energy world. The light bulb is supposed to last for as long as 10 years and could save consumers money while helping the environment. Philips says that the bulb consumes less than 10 watts to create light that is equivalent to a 60 watt incandescent bulb. This would be the equivalent of an 83% savings in energy.

Philips says that the US could actually avoid 20 million metric tons of carbon emissions if they all used the new bulbs instead of their regular 60 watt bulbs. The downside to the bulb, of course, is price. The full retail price is an astronomical $60, but the AP explains that consumers can get the price down to $10 with online deals, rebates and subsidies.

Time magazine, in their article on the new light bulb, pointed out that the average American home, with 45 light bulbs, would have to spend $2,250 to replace them all and get up to speed. As they so eloquently said, “Yikes.”
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Ironically, the bulb was designed as part of the “L Prize,” which is a $10 million contract awarded by Congress in 2007 to any manufacturer who could create a replacement for the regular light bulb. Philips beat out all of the competition, of which there was none, to win the award.

Oreos & Breastfeeding Stirring Controversy

Most large companies have “oops” moments at one time or another, when they have to clean up a mess that they’ve made, or one that has been made around them. Kraft Foods appears to have recently had such a moment. A new Oreo ad that they claim was never intended for mass release has been stirring controversy.

The advertisement released in South Korea shows a baby about to breastfeed holding an Oreo in its hand. At the bottom of the ad are the words “Milk’s favorite cookie.”

A Kraft spokesman told CBS St. Louis that, “We’d like to clarify that Kraft Foods did not create this visual. In fact, this visual was created by our agency for a one-time use at an advertising awards program.”

They added, in a feeble attempt to cover for themselves,

“It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”

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Rather, they are pointing the finger at Cheil Worldwide, the advertising agency that Kraft uses and that created the image for them.

The advertisement has set off a storm of tweets and chatter, most of it negative. While some are wondering why a breastfeeding baby would be an image that would lure people to purchase Oreos (point well taken), others are outraged over the explicit showing of the breast and of breastfeeding. Some breastfeeding advocates, however, are sounding off that the ad and its controversy are great, as they show a step in the right direction to make breastfeeding a part of regular daily activity.

What do you think?

Blood Test to Identify Depression?

In what could prove to be a incredible find, researchers from Northwestern University Feinberg School of Medicine have devised a simple blood test that can diagnose major depression in teenagers. Lead investigator Eva Redei, a professor of psychiatry and behavioral sciences at the university said,

“’Right now depression is treated with a blunt instrument. It’s like treating type 1 diabetes and type 2 diabetes exactly the same way. We need to do better for these kids. This is the first significant step for us to understand which treatment will be most effective for an individual patient.”

As she explained, ”Without an objective diagnosis, it’s very difficult to make that assessment. The early diagnosis and specific classification of early major depression could lead to a larger repertoire of more effective treatments and enhanced individualized care.”

The new test not only identifies depression, but it can also identity subtypes of depression. It shows differences between teens with major depression and those who have major depression with an anxiety disorder.

Untreated teen depression can have debilitating consequences. Untreated teens experiencing depression can turn to substance abuse, social maladjustment, suicide and illness.

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The study published in the journal Translational Psychiatry looked at 14 teenagers who had major depression but had not been treated and at 14 non-depressed teens. They were all patients of Doctor Kathleen Pajer, a co-first author of the study and those of her colleagues at the Research Institute of Nationwide Children’s Hospital in Columbus, Ohio.

When looking at 26 genetic blood markers, Prof. Redei’s lab testing was able to isolate 11 markers that were different for depressed and non-depressed teens. In addition, 18 of the 26 markers were able to differentiate between those with major depression and those who also had an anxiety disorder.

Professor Redei is hoping that her work, and future diagnostic tools, will help to take away the stigma of mental illness. As she said,

“Everybody, including parents, are wary of treatment, and there remains a social stigma around depression, which in the peer-pressured world of teenagers is even more devastating. Once you can objectively diagnose depression as you would hypertension or diabetes, the stigma will likely disappear.”

Coca-Cola Hug Me Machine Spreading Happines

Coca-Cola has teamed up with the advertising firm Ogilvy & Mather for a brilliant ad campaign. As part of their “Open Happiness” global marketing campaign, they’ve introduced a new Coca-Cola Hug Machine in Singapore. As Leonardo O-Grady, ASEAN IMC Director for the Coca-Cola Company said,

“Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”

The new machine, at the National University of Singapore certainly lived up to the Coca-Cola “Open Happiness” mission.

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Nice job Coca-Cola!

Simon Cowell Floored by Britain’s Talent

If you have yet to see this awe-inspiring snippet from Britain’s Got Talent, it’s time to do so. With judges Simon Cowell, Carmen Electra, Alesha Dixon and David Walliams mesmorized, Charlotte Jaconelli performed Andrea Bocelli’s and Celine Dion’s “The Prayer” with rising star Jonathan Antoine.

Sadly, Jonathan revealed to the UK Sun that he has not been in school lately, as he’s been the butt of much bullying. As he said, “I had a nervous breakdown back in October. At that point I left the school I was at and rejoined the school I was at previously in the New Year. But then I couldn’t handle at either, so I’m currently not at school but still enrolled. Me and school just don’t get on. That’s just the way it has always been. I’ve never felt right there. Ever since I was quite small I’ve had weight problems, and the bullying was related to that. People would be nasty about my weight and say nasty words.”

However, he is certainly worth watching. Let’s hope that Britain’s Got Talent allows Jonathan to turn a corner with his amazing talent.
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Beer Belly May Not Be Due to Beer, Says New Study

A scientific team from Germany has made a discover that will, undoubtedly, shock many. That beer belly that everyone blames on beer – may not actually be caused by those fatty drinks.

Following nearly 20,000 people for four years and watching their weight and hip and waist measurements, they have concluded that drinking beer is not the main cause of beer belly, but rather it might be a contributing factor to overall bulk.

As they wrote in the European Journal of Clinical Nutrition, the study

“does not support the common belief of a site-specific effect of beer on the abdomen, the beer belly. Beer consumption seems to be rather associated with an increase in overall body fatness.”

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The scientists hailed from the German Institute of Human Nutrition Potsdam-Rehbrücke, Fulda University of Applied Sciences and the University of Gothenburg, Sweden. Their methodical work, that included categorizing the women into four areas from “no beer” to “moderate drinkers” and the men into five categories from “no beer” to “heavy drinkers,” concluded that beer consumption did lead to a thicker waist line. It did not, however, account for the actual beer belly.