In a fascinating shift in women’s fashion, the iconic Victoria’s Secret line is having problems. They have found their sales down dramatically for a number of reasons. With the #MeToo era, many people find the company’s advertising distasteful and uncomfortable. Many women, as well, are looking to rival companies for custom-fitted bras rather than the push-up bras Victoria’s Secret peddles.
Companies that are advertising about inclusiveness and comfort are winning in the sales department. These include such companies as Lively, ThirdLove and American Eagle Outfitters.
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Shockingly, L Brands has lost more than half of its value in the last five years.
